Power of Two
When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy...
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Source Specific Natural
While we are lead to believe that natural alternatives can’t give you the same results and mainstream brands push the benefits of scientifically advanced formulas I noticed a prevalent trend at...
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Innovating with a Purpose: Do Good Food
Edesia Global Nutrition Solutions is a non-profit producer of ready-to-use foods that have revolutionized the treatment of malnutrition in the developing world. Plumpy’nut, a product produced by...
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Innovating with a Purpose: Recycle Online (and give to charity at the same time)
The process of recycling and donating old household items or clothing has been the same for a long time. It is an afterthought, and for the most part, feels like an imposition. But in tough times,...
View ArticleI’m a Local
Grocery stores are stocked with choices galore but shoppers are looking for more! They want ways to serve themselves and to serve a greater cause. Consumers want their purchases to mean something and...
View ArticleStylish Responsibility
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View ArticlePride of Origin
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View ArticleBrand Equity
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View ArticleNot So Local
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